Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 USDA and Dairy Industry Halt Misleading Weight-Loss Ads - Nutraceuticals World

What are you searching for?

Sign in
Market Updates

USDA and Dairy Industry Halt Misleading Weight-Loss Ads

By: Marian Zboraj

NULL

Two national dairy advertising campaigns overseen by the U.S. Department of Agriculture (USDA) will stop claiming that dairy products cause weight loss because such claims are not supported by existing scientific research, the Federal Trade Commission (FTC) has announced in a letter to the Physicians Committee for Responsible Medicine (PCRM), Washington, D.C. The decision, which comes in response to an FTC petition filed by PCRM, will end misleading claims made in the “Milk Your Diet. Lose Weight” and “3-A-Day. Burn More Fat, Lose Weight” promotions.

In the FTC petition, PCRM charged that the dairy industry has used false and misleading advertising in its multimillion-dollar, celebrity-filled marketing campaign suggesting that consuming milk and other dairy products causes weight loss. In response, the FTC’s Division of Advertising Practices met with USDA staff and representatives of the National Fluid Milk Processor Promotion Board and the National Dairy Promotion and Research Board, who agreed to discontinue all advertising and other marketing activities involving weight-loss claims pending further research into the issue. The decision also applies to affiliated entities, including Dairy Management Inc.

The dairy industry’s weight-loss campaign was based largely on small studies conducted by Michael Zemel, PhD, a professor of nutrition at the University of Tennessee whose funding came from dairy industry sources. Independent research, including a recent study in the American Journal of Clinical Nutrition, has found that dairy product consumption either has little or no effect on weight loss or actually increases body weight.

Add us as a preferred source on Google

Get the latest Nutraceuticals World news, insights and analysis in your Google Search and AI experiences.

Add Nutraceuticals World as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Nutraceuticals World Newsletters